On small and large businesses using twitter.

Front End: Main difference is really dependent on what is your purpose of using twitter. E.g. if you purpose is customer service, then there is a tendency for more @reply and chat streams. Check out @wholefoods for reference. Some larger business tends to be a little more reserve in using twitter, and use it more for pushing out info streams.

BackEnd: Oh, big difference, they could be having one person managing one twitter account, they would have a larger team to do online surveying as well.

Facebook & Twitter integration is quite an obvious choice as they are the high traffic sites. On this -> [very small “mom & pops”] & [big guys like Queensland and Goode] it’s not just pure Social Media but rather being “found” on the internet. I would say SM is like a fast track entry point. If we are on the web, we are under the mercy of Google, why? Because it’s the largest search engine.

Last but not least, I googled around your wine shop, you have a lot of room to increase exposure. You are doing not too bad… I’ve seen your twitter stream.